After yesterday's post about potentially restricting or controlling employees' use of social media, here is an interesting article about utilising your employees' social media usage as a marketing tool for your company.  The idea is that you set up a Company Page on LinkedIn and then you encourage your employees to associate their own LinkedIn Profiles with your Company Page.  Then, when you have an important update to share you can ask your employees to post it on their LinkedIn Profiles, giving it much greater exposure.  I can see this working for certain types of updates (new product launches, company videos etc.) and in certain types of company (where engagement and trust are very high), but I think it needs to be approached with caution - there is a fine line between work and home life that many employees won't be happy for you to cross.  To find out more and for full instructions on how to do all of these things click here.