The latest IoIC Central Region Workshop (6th Oct in Coventry) was a practical session aimed at showing what makes a good entry to internal communication awards - and how to turn a good entry into an outstanding one.  Even for those not thinking of entering awards, it was interesting to learn about best practice and how to present work so its true value can be seen. Top IoIC judges Paul Brasington, Dave Morris and Keith Errington outlined what they look for in an award entry and a common theme emerged - measurement is key. The topic was picked up by Steve Doswell, IoIC Chief Executive, who said that evidence of evaluation divides the apparently good award entry from the demonstrably excellent.  Although in a recent article in Communicate magazine Steve reminded us of Albert Einstein's contention that not everything that counts can be counted and not everything that can be counted, counts - he concluded that when it comes to assessing the impact of internal communication, nothing else counts.

Whenever I attend IoIC events, I'm impressed by the passion, professionalism and integrity of those involved. The IoIC isn't there to make money, it exists to improve the quality of internal communication and the reputation of our profession.  The next IoIC Central Region workshop is on 10th November in Stratford on Avon.  It's all about the value of Internal Communication and promises to be another must attend event.  Click here for further information.